The first decision is which version of Portugal suits the holiday you want.
Lisbon offers culture, restaurants, design-led hotels and access to nearby coastlines and historic towns. Porto brings a different atmosphere, with wine, river views and a strong sense of heritage. The Douro Valley is slower, more scenic and ideal for travellers who want food, wine and landscape to shape the journey.
The Algarve remains one of Europe’s most reliable coastal choices, but the experience varies by area. Some parts feel polished and resort-led, while others are quieter, more local or better suited to exploration.
Madeira offers dramatic scenery, walking, gardens and ocean views, while the Azores are more remote and nature-led.
Choosing the right region is the foundation of a great trip. The hotel should then support the pace and atmosphere you want.