The first decision is where along the Caribbean coast best suits your style of travel.
Cancun offers convenience, established resorts and easy access, but can feel busier and more developed. The Riviera Maya provides a wider range of luxury hotels and easier access to cenotes, archaeological sites and coastal towns. Tulum has a more design-led and bohemian reputation, although the experience varies significantly depending on where you stay.
Islands such as Isla Mujeres or Cozumel can add a different perspective, while quieter coastal areas can feel more relaxed and removed.
The resort matters, but the setting matters just as much. The right choice depends on whether you want polished ease, local atmosphere, wellness, exploration or a more secluded beach experience.